The brief
Alongside the app UI, HeloDate needed a marketing landing page: explain the product, collect waitlist and newsletter interest, and push downloads to the App Store and Play Store.
The challenge
App landings fail when they look like screenshots with adjectives. HeloDate needed a page that sells the nearby-matching promise, shows enough product to feel real, and converts visitors who are not ready to install yet (waitlist / newsletter).
What we designed
- Feature storytelling for the core app value
- Waitlist and newsletter capture
- Clear App Store / Play Store download paths
- Responsive layout that keeps CTAs visible
Approach
We structured the page as a short argument: what HeloDate is, why it feels different, what to do next. Visuals support the story instead of drowning it. Mobile visitors get the same narrative without pinching through a desktop collage.
Outcome
HeloDate launched a landing page that supports growth loops beyond the install button — downloads for the ready, waitlist for the curious.