The brief
Stellar Eating needed a web landing page for the mobile app: highlight main features, place a walkthrough video, and drive downloads with clear CTAs.
The challenge
The app already had a strong product story. The landing page had to translate that into a browser experience — feature clarity, motion/video without clutter, and download paths that do not compete with each other.
What we designed
- Feature-led landing structure
- Walkthrough video placement in the narrative
- Primary and secondary download CTAs
- Responsive layouts for phone-first traffic
Approach
We treated the page as a guided tour: hook, proof of product, feature chapters, video, then install. Visual language stayed consistent with the app UI work so the brand does not fork between store listing and website.
Outcome
Stellar got a landing page that sells the app before the store page does — useful for ads, partnerships, and organic sharing.