The brief
Stellar Eating needed email templates that matched the product brand across ongoing campaigns — not one-off graphics that drift every send.
The challenge
Email is where brand systems usually die. Narrow widths, client quirks, and rushed marketing calendars push teams back to mismatched templates. Stellar needed volume (20+ templates) without losing the app’s visual quality.
What we designed
- 20+ email templates for campaign use
- Consistent type, color, and component patterns
- Layouts for promotions, updates, and product storytelling
- Production-ready designs marketing can reuse
Approach
We built templates as a small system: shared header/footer logic, modular content blocks, and clear rules for imagery. That keeps future emails on brand even when different people build them.
Outcome
Stellar left with a real email toolkit — enough variety for campaigns, enough consistency to feel like one product.